Hello and welcome to the Wubu Apps Privacy Policy. This policy describes how Wubu Apps, and its other group companies (collectively described as “Wubu Apps”, “Wubu”, “we”, “us” or “our”), and its third party marketing and advertising partners collect, use, process and share information about you.
This Privacy Policy applies to all of our games, whether played on our website www.wubuapps.com, on mobile devices, PCs or on other platforms such as Facebook. It also applies to our Marketing and Advertising activities on all platforms and other services that we may provide to you from time to time. In this Privacy Policy we refer to our games, websites, marketing and advertising activities and other services collectively as our “Services”.
By downloading, accessing and/or playing our games, or interacting with our websites or other Services, you agree to the collection and use of your information in accordance with this Privacy Policy, including consenting to Wubu Apps’ and our advertising partners’ use of your data for targeted advertising purposes as described in the Marketing and Advertising sections of this Privacy Policy. Those sections also explain how you can withhold or withdraw your consent to the use of your data for targeted advertising purposes. If you have any other concerns about providing information to us or it being used as described in this Privacy Policy you should not use our games or other Services.
This Privacy Policy was last updated on 2019/12/05.
By downloading, accessing and/or playing our games or using our other Services, you consent to the collection of information about you by us. Most of this data comes directly from you or your device, such as device information, country and region, and game play information. We use this data to provide our games and Services to you, including for the purposes of optimisation, preventing fraud, customising in-game offers and verifying purchases. We may also use it for the other purposes set out in this Privacy Policy, including for Marketing and Advertising purposes.
Most of the information that we collect about you comes directly from you when you play our games, or interact with our websites, advertising or other Services. Broadly the information we collect about you relates to the type of device you are using, how you play our games (such as crosswords attempted and purchases made) and may include information that you submit when creating an account with us or which you allow us to access when you connect to your social network accounts through our games or Services. We may also collect information from advertising platforms and partners and other third parties such as information about purchases and interests. In more detail, depending on which of our Services you interact with we may collect and process the following types of information:
We may also share your information with third-party publishers who develop and provide games and other Services to you on our behalf.
We analyse and use the information we collect on an anonymised or aggregated basis for product development, to analyse the performance of our games, troubleshoot issues, and improve and optimise the games to ensure the best player experience for our players as a whole.
A more detailed description of some of the ways that we use your information is set out below and in other sections of this Privacy Policy.
We use your information to enable us to provide our websites, advertising, and other Services to you and to optimise all of them so that we can make them the best they can be for you and all our players. This includes the use and analysis of aggregated data to ensure our websites work properly on all devices and provide an enjoyable experience for all our players.
We use your information, including data you provide directly to us in communications, to offer you support through our customer service channels when needed. We may also use it to contact you, for example, as part of customer service or to send you updates about our games and Services. Additionally, we will use your data to manage your account and relationship with us, enhancing your experience when using our Services.
We use analytics tools, which may include third-party analytics tools, to collect information about how you play our games or use our Services. These tools may use cookies or similar tracking technologies. We may use your data to conduct research, surveys, or engage directly with you, for example, by sending you communications (including by email) for these purposes. We may also create reports, analyses, or similar services for our own research or business intelligence purposes, for example, to track potential issues or trends with our Services or test new game features and content.
We have several social and community channels to communicate with our players. If you choose to interact with those channels, we will receive your information and use it in connection with those channels, including engaging with you. We may also republish your posts to those channels.
Occasionally, we may run promotions or competitions where we collect certain personal information from you, such as your name, address, postal code, email address, or other information you submit to claim a prize. These competitions will have their own specific terms and conditions. However, we will use the personal information you provide for the purpose of running the competition and may publish the names and entries of competition entrants. This information may be stored and shared following this Privacy Policy.
We may use personal data that we hold to prevent cheating, crime, or fraud. We may also need to pass your information to fraud prevention agencies and other organisations involved in crime and fraud prevention, such as the police.
When you visit our websites and forums operated by us (“Websites”), we collect information about you, such as details about how you use and interact with such Websites. We may use the information we collect about you for a number of purposes, including for operating and optimising the Websites, in connection with our advertising purposes, and for research or analysis.
We, our suppliers, and group companies may use this information:
You can choose to connect our Services using an account with a third-party network (such as Facebook). If you do this, then your personal information will be visible to other players, and we’ll also use it for the other purposes set out in this Privacy Policy, including for Marketing and Advertising.
You can choose to log in to your account using your account details with a third-party network, such as Facebook or Google. This will allow you to log in on multiple devices and synchronise progress across those devices. Where available, you’ll also be able to see which of your friends are playing the same game and their progress (and they will be able to see you and your progress) or access other functionality we make available in our games and other Services.
If you log in using your Facebook account details, we will receive some of your Facebook account information. If you play our games online on the desktop version of Facebook.com, your basic Facebook account information will automatically be associated with your account. The information we receive depends on your Facebook settings but typically includes your basic public profile information, such as your username, email address, age range, gender, chosen language, country, friends list, and other public information.
We will also collect the email address associated with your Facebook account. You can choose not to allow us to access your email address in the Facebook dialog box the first time you link your Facebook account with your Wubu account. If you provide us with your email address, we may occasionally use it to send you marketing emails about our other games and Services. You can opt out at any time – see Opting-out of direct marketing.
Logging in with Facebook will not allow us to post anything to your page without your permission, and we will not receive information about your Facebook friends who do not play our games. If you do not want your Facebook friends to see you and your progression in our games, you can prevent this by disconnecting from Facebook within our games and updating your app permissions in Facebook settings.
We recommend reading Facebook’s Privacy Policy and reviewing your privacy settings regularly to ensure you fully understand how your Facebook data is shared.
If you log in to our services using your Google account details, we will receive some of your Google account information. The information we receive depends on your Google account settings but typically includes your basic public profile information, such as your name, email address, and profile picture. If you grant us access to your Contact List, we will use and store this to help you find Google contacts who are already playing our games.
You can revoke future access to your information at any time by following the steps at Google Account Help.
We recommend reading Google’s Privacy Policy and reviewing your privacy settings regularly to ensure you fully understand how your Google data is shared.
Unless you opt out as explained below, we and our third-party partners use information collected about you to send marketing communications about other Wubu games and related Services based on your interests. For example, we may send emails, serve ads within our Services, or place ads on third-party websites, apps, and Internet-connected devices.
We may use the information that we hold about you to promote our own Services in a number of ways, which may include:
We use information about you to try to ensure that you only see marketing that might interest you. This includes using information we may have about you, such as:
When we market our games in media published by other companies, we use various third-party marketing partners to assist us, and we may share information we have collected about you with such third parties for these purposes.
Our marketing partners may help us serve ads to you by combining this information with data they have collected about you elsewhere. They collect this information when you use their services or third-party websites and services. Our partners use this information to make assumptions about the kinds of advertising you might prefer. If they determine that you may be interested in an advert for Wubu’s games or Services, they will show you a Wubu ad while you are using other websites and services.
By accepting this Privacy Policy and downloading or continuing to play our games, and unless you opt out of interest-based advertising as explained in this section, you consent to our marketing partners collecting and using information about you to improve advertising, targeting, and measurement systems as described in their privacy policies.
This Privacy Policy does not apply to the collection of your information by our marketing partners. We recommend that you review our partners’ privacy policies for more information. A list of our marketing partners and their privacy policies can be found here.
You can exercise choices over the direct marketing we send you in the following ways:
Note that if you opt out of receiving interest-based or targeted advertising, you will still see advertising and may see advertising for Wubu products, but that advertising will not be targeted using your personal information.
Our games may include advertising for third-party products and services. By accepting this Privacy Policy and downloading or continuing to play our games or use our Services, and unless you opt out of interest-based advertising as explained in this section, you consent to us and our advertising partners collecting and using information about you to improve advertising, targeting, and measurement systems so that we can show you relevant third-party ads in our games.
We use information that we hold about you to better target ads for third-party goods and services to people who might be most interested in them. These ads may be shown to you within our games or Services.
We use ad identifiers and other information that we collect about you, as described in this Privacy Policy, to try to make sure you only see ads in our games that might be of interest to you. This includes information such as:
When you play our games or use our Services, non-personal identifiers and other information from your device is collected and shared with advertising partners to enable the technical delivery of ads to your device.
Our advertising partners may combine this information with information they have collected about you when you use their services (or the websites or services of third parties) to serve you more relevant ads in our games or to improve the accuracy of their targeting and measurement systems.
You consent to the collection and use of your data for targeted advertising purposes by our advertising partners as set out in this section and as further described in their privacy policies. We recommend reviewing our advertising partners’ privacy policies for more information. A list of our advertising partners and their Privacy Policies can be found here. You can refuse or withdraw your consent to such use at any time – for more information, see How to adjust your preferences for interest-based advertising.
You can choose to prevent your device’s ad identifier from being used for interest-based advertising by updating the settings on your device. For more details, see How to adjust your preferences for interest-based advertising below.
Please note that if you opt out of interest-based advertising, you will still be able to play our games, and you may still see advertising in our games, but those ads will not be targeted using information that we hold about you. However, they may still be delivered based on contextual criteria, such as the game in which the ad is displayed or the region in which your device is located.
To provide our games, Websites, and interest-based advertising, we use ad identifiers, cookies, and similar technologies. This section describes our use of these technologies and how you can manage your preferences.
Ad identifiers, cookies, and similar technologies are used by us to provide our Services to you and collect data from your device. These technologies allow us and our third-party advertising partners to:
Ad identifiers are non-permanent, non-personal identifiers, such as the Android advertising ID and/or Apple’s ID for advertising (the ‘IDFA’), which are uniquely associated with your device. Similar technologies include tracking pixels within ads. These technologies allow companies (including marketers and advertisers) to recognise your device when you use websites and applications.
Cookies are small text files stored by your browser on your desktop computer or mobile device. You can withdraw your consent to cookies by updating the settings within your browser.
You can choose to prevent your device’s ad identifier from being used for interest-based advertising, or you can reset your device’s ad identifier, by changing the settings on your device. Settings vary from device to device, but you will usually find the ad identifier settings under "privacy" or "ads" in your device’s settings.
If you live in the USA, Europe, or Canada, you can also opt-out from the collection of your information by some or all of our advertising partners who participate in the Digital Advertising Alliance by visiting aboutads.info/choices (for US users), youronlinechoices.com (for European users), or youradchoices.ca/choices (for Canadian users). You can also click on the AdChoices logo within an advertisement (where available).
If you choose to adjust your preferences to prevent these technologies, you may find that you cannot enjoy the full use of our Services.
Adjusting your preferences as described in this section does not mean you will no longer receive adverts; it only means the adverts you do see will be less relevant to your interests. We will also still use your device’s ad identifier to serve you with ads; for example, we may use this for frequency capping (to control the maximum number of times you see the same ad from us).
You have certain rights in connection with your personal information and how we handle it. You can exercise these rights at any time by contacting us via any of the methods set out in the Contact Us section below.
You have the right to know what information we hold about you and, in some cases, to have the information communicated to you. If you wish to exercise this right, please contact us specifying the information you would like to receive. We may request reasonable evidence to verify your identity before providing any information. Please note that we may not be able to provide all requested information, especially if it includes another person’s personal information. We will respond as soon as possible and within 1 month of receiving your request and verifying your identity.
We aim to keep the information we hold about you accurate and up-to-date. If you find that any information we hold about you is incorrect, please contact us at [email protected], and we will correct it as soon as possible.
In certain circumstances, you have the right to request the deletion of personal information we hold about you. To request deletion, please Contact Us. Note that you must delete our games from your devices and clear our cookies from any browsers where you have played our games. We may still retain some information for specific reasons, such as legal requirements, technical security, or anonymized records.
If you have created an account with us, you can request deactivation by contacting us. We may ask for additional information, such as device details. Additional steps include disassociating your Facebook account from our games and deleting our games from your devices. Note that deactivating your account will result in the loss of game progress and any unspent virtual items, such as coins, which may not be restorable.
In certain circumstances, you may have the right to request the data you have provided to us to be made available to you for transfer to another data controller.
You may have the right to request a restriction of the processing of your personal data, for example, if you are disputing the accuracy of the data we hold about you.
You have the right to object to the processing of personal data about you, particularly if the processing is based on legitimate interests.
If you have opted to receive direct marketing communications from us, you can change your preferences at any time by following the opt-out link in any marketing email we send. If you are subscribed to multiple types of communications, you may need to opt-out from each one individually. Please allow a few days for the update to take effect.
There are other ways to control the personal information we collect about you. You could:
More information on these options is provided elsewhere in this Privacy Policy.
You must be over 13 to play our games and use our Services. For the full list of age restrictions by country, please see below. We do not knowingly collect or solicit personal information from or direct or target interest based advertising to anyone under the ages set out below, or knowingly allow such persons to use our Services. If you believe that we might have any information from or about a child under the age set out below, please Contact Us.
Our Privacy Policy contains further details about:
In addition to the other disclosures described in this Privacy Policy, we will also share your information:
We may also share your information with our service providers if necessary to enable them to provide services to us.
Wubu Apps takes appropriate security and technical measures to protect your information from unauthorised access, loss, and misuse. We also require our suppliers who process personal information on our behalf to take security measures designed to help protect your personal information. However, as the Internet is inherently insecure, we cannot guarantee the absolute security of your information online and offline. You should always take care when sharing information online.
We process your information lawfully in accordance with one of the legal bases set out under European data protection law. The legal bases we rely upon include:
We will retain your information as long as your account is active or as necessary for the purposes described in this Privacy Policy. We also retain and use your information as required to comply with legal obligations.
We may update this Privacy Policy from time to time and will post the updated Privacy Policy on this page. Please check back periodically to ensure you are familiar with the latest version. Any new policy will be effective from the date it is published by us.
If you have any questions or concerns regarding this Privacy Policy, including exercising any of your rights, you can reach out to us in several ways:
For information collected under this Privacy Policy, the data controller is Wubu Apps Limited. Our Data Protection Officer can be contacted here: [email protected].
In line with Fair Information Practices, we will take the following responsive actions should a data breach occur:
We also agree to the individual redress principle, which ensures individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to comply with the law. This principle grants individuals enforceable rights against data users, as well as recourse to courts or government agencies for investigating and prosecuting non-compliance by data processors.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, grants recipients the right to have emails stopped from being sent to them, and outlines penalties for violations.
We collect your email address to:
In accordance with CAN-SPAM, we agree to the following:
If you have any questions regarding this privacy policy, you may contact us using the information below:
20 Newerne StreetEmail: [email protected]